Mission & Values

Sudarshan Jeans

SJL is a “Value for Money” brand that reflects commitment & excellence in the design, manufacturing & marketing of “All Performance Level” Denim, Terry and 100% cotton yarn.

SJL commands a respectable market share in the targeted Indian and Global Market segments. It represents ethos, values, ethics and the “Clean & Green” culture and makes positive & satisfying contributions to the lives & businesses of the customers, employees, vendors.


  • Product leadership in all the areas of operation
  • Higher and continually improving levels of customer and employee satisfaction
  • Continuous improvement in business, operations and management processes
  • IT-enabled “Process” and “Service” orientation towards an outwardly-looking business approach